Technology is swiftly evolving and changing how we carry out tasks in our daily lives, especially the way in which we do business. As a small business owner you are heavily reliant on technology to not only build your business, but to communicate with the modern consumer. In most cases, your website is the customer’s first point of contact with your brand and you need to make a lasting impression to secure new business. This means your website needs to not only look the part, but also be easy to navigate and responsive to whatever device people are viewing it on. Website platforms are constantly developing to assist you in creating a user-friendly and optimised website.
As a small business owner, you need to take the following factors into consideration to ensure your website moves with the times:
Get the design elements down to a tee
There are various factors that you need to consider when it comes to the design of your website – the layout, colours, imagery and overall look and feel. A lot of thought needs to go into how each page is laid out and stick to a few primary colours to ensure a sense of continuity across the website. There is also a fine balance between how many images and how much text you use on your website – you don’t want it to look too cluttered.
The home page should be simple, easy to navigate and convey the main message of your brand. This is crucial as a website that doesn’t look good or is too text heavy, is likely to have a high bounce rate which means users will leave your page within seconds should it not be visually appealing.
Optimise the user experience of your website
Although you are a small business, your website’s functionality doesn’t have to reflect this. It’s all good and well to have a beautiful website, but if users can’t find their way to where they want to go on your website and easily access the information they require, they’ll probably Google your competitor.
User experience is just as important as the look and feel of your website – you want the overall experience of your website to as pleasant and helpful as possible. Carefully consider where you place tabs to different pages of your site and what tabs you include on your home page.
Your website should be as responsive as the ‘big guys’
As a small business, you want to ensure you can compete with your competitors regardless of their size and marketing budget. Large corporations put a lot of effort into the creation, design and format of their websites – so you should follow suit. You need to ensure that your site isn’t merely accessible via laptops and PCs; it needs to be able to be viewed on all mobile devices, this is known as having a responsive website. It should also be available via all the different internet browsers such as Chrome, Firefox and Internet Explorer.
The better your web platform, the faster it is
There is nothing more irritating than waiting for a website to load. This factor alone is enough to deter someone from entering and engaging with your website. If you struggle to get to the homepage in the first place, why hang around and wait for everything else to load?
Although internet speed does play a factor here, the more outdated your web platform is the longer it will take to load on any device. You want to offer customers a truly valuable experience on your website, ensuring that they can quickly navigate and find exactly what they want from your page is a must.
SMEasy is keeping up with the times to optimise our customer experience
SMEasy wants to ensure that our customers have the best possible experience of our online accounting and small business management software. This is why we are switching from our current Microsoft Silverlight web platform to the more updated HTML5 to ensure that we not only move with the times, but also continue to optimise our digital offering.
Here are some of the benefits our users can experience from our new HTML5 website format:
- Improved levels of interactivity on our website
- Faster page response time
- Accessibility via all browsers and also from various platforms including iOS, Android and Windows Phone.